Why webdesign without SEO doesn’t make sense

In today’s post, I’d like to address why only having a good web design is not enough to succeed in your business online.

Now, every entrepreneur knows that it’s inevitable to business success to have an online presence. However, only having a nice and fancy looking website will not get your business anywhere. And this is a fact that most business owners don’t consider. The huge majority of them believes that putting a website on the Internet will do the job and open the floodgates of new clients and customers.

Learn why awesome web design is not enough!

But, soon after their new website went online they have to realize that this is not the case.

A website can only be an effective marketing tool when a lot of people from your target audience see it. Otherwise, it won’t help you to attract more clients, to make more sales and to grow your business.

As a matter of fact, you should already think about how you want to drive visitors to your website before you even start developing it. Why? Well, the answer is quite simple.

In order to get more exposure for your business and to drive loads of highly targeted visitors to your online presence, you have got two options.

You can either take advantage of paid online advertising like pay per click marketing, banner ads, newsletter marketing, and some other sources like this. The second option that you have is to use search engine optimization strategies in order to rank your website for important keywords on the major search engines like Google, Bing, and Yahoo.

If you opt for SEO, you have to optimize your website in a certain way. Therefore, it makes sense to know the terms that you want to rank your site for before you get started with developing your website. Doing that, will allow you to structure and create your website the right way in order to get the best results possible from your SEO campaign.

A great company that provides both, stunning and awesome looking web design, as well as top-notch SEO, is located in Regensburg, Germany. The name of the company is kundenstrom.com, they are mainly focusing on webdesign Regensburg, search engine optimization and paid advertising.

Don’t worry because this company is from Germany. This agency is working for clients from all around the world, and they speak English perfectly.

In case you’ll ever need help with your digital marketing, either because you are looking to get a new website or because you need more targeted traffic to your website, this company will help you.

How to find a great SEO Consultant

If you don’t want to take care of search engine optimization yourself, you can hire an SEO Consultant or Agency. Hiring an expert makes sense when you have to run a business and don’t have the time to learn all the details about how to get your website to the first page of the search engines.

However, the SEO industry is like the wild west, and there are a lot of shady people in this business who try to earn some quick money without ever delivering any serious results.

In this article, I want to give you some guidelines on how to separate the good from the bad suppliers in this industry. When considering the tips that I am going to share with you, it will be much easier for you to find the right SEO Expert for your needs.

You need to know this before hiring an SEO consultant or agency

Important facts about the SEO industry

First of all you need to know that anybody can claim himself to be an SEO expert. There’s no certain education or degree required to found an SEO agency. As a matter of fact, there are a lot of people think that they are an expert after going through a $47 home study course.

Don’t become the test subject of such a wannabe expert.

Another issue with this industry that is pretty common is that most agencies and consultants try to sell their clients on a long-term contract.

Usually, they try to sell you on a six or even twelve-month contract without any obligation to deliver any results.

An experienced SEO specialist, who knows what he’s doing and can deliver results, won’t do that. It’s true that it takes some time to get to the first page of Google, but when done correctly you should see an increase in rankings immediately.

A good search engine optimization consultant will tell you that (depending on where your site ranks) it will take a few month to get to the first page. He will also tell you that you will see a first improvement rather quickly.

So when the process is transparent and when you see results why should you want to cancel your agreement with the person you are working with?

Also, why should you have to sign a long-term contract when the consultant knows what he’s doing?

A great SEO Consultant, for example, is Christian Weiss. He is in the business for several years already, he is getting great results every time and he is only working on a rolling month to month basis. That mean’s that he is not doing any long-term contracts.

In addition to that, he is specializing in dentist SEO and attorney SEO as well as reputation management.

If you want to check your online reputation yourself, just go to Google and search for your name or the name of your company. In some cases, there are some bad reviews showing up on sites like RipOffReport.com or PissedConsumer.com. If the bad review were published by a mean competitor, Christian could help you to get rid of it as well.

In my opinion, it is safe to say that Christian Weiss is a very trustworthy and reliable seo+consultant that produces great results.

Why keyword research is vital for every SEO campaign

If you have been doing search engine optimization for any length of time, you have probably already heard about the importance of keyword research.

Finding the right phrases to optimize and rank a website for is utterly important for the success of the entire campaign. If you skip this step or if you don’t take it serious enough and pick the wrong search terms the whole SEO campaign might fail.

In this article, I want to share with you the most common issues with keywords.

Learn more about the importance of keyword research

First of all, you want to make sure to select related keywords. It doesn’t make any sense to rank a website for phrases that have nothing to do with what the targeted website is all about. Google (the biggest search engine on this planet) and also other services like Bing and Yahoo always want to deliver the best results possible to their users, and this is also what your goal should be.

Next to relevance, you should also keep an eye on search volume. Even if you pick the most relevant search terms to optimize your site for, it doesn’t help at all if nobody is looking for this phrase.

To check the search volume of a keyword just put it into the Google Keyword Planner. The tool is free of charge, and you can access it from your AdWords account.

As a rule of thumb, I always recommend picking phrases having a monthly search volume greater than 500-1000. Of course, this depends on the niche and the market you are going after. In some cases, the search volume might be low in general, and you will need to combine a whole bunch of keywords to get a nice combined monthly volume.

Just keep in mind that the higher the combined monthly search volume of the phrases you are targeting is the more traffic this will send to your website once it ranks for these terms.

Finally, you also want to take a look at the competition of the keywords. Just enter them into Google and take a look at the pages that show up on the first page. Are they strong? Are they giants in the market? Are they like dinosaurs?

In this case, you might want to check whether you can also go for some low-hanging fruits that you can rank for quite effortlessly.

If you keep all these things in mind when starting a new SEO project, you will build on a very solid foundation. In my opinion, the time is very well spent on proper keyword research because it is just a waste of resources trying to rank a website for the wrong phrases.